14 Jun 2015

Odd spot: The great chocolate hoax

I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How.

A science journalist, John Bohannen, with a PhD in the molecular biology of bacteria helped demonstrate just how easy it is to turn bad science into the big headlines behind diet fads - gonzo style. The hoax was completely (sadly) successful, in revealing the corruption of the diet research-media complex - corrupted because journalists rarely understand scientific method, they are time pressured into churning out content and they feature content known to be of interest to the public, not necessarily what is in the public interest.

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