Social media for scientists - is it worth the bother?

What is social media good for? For scientists, that is. A PLOS Biology article says, "...scientists are increasingly using social media as a way to share journal articles, advertise their thoughts and scientific opinions, post updates from conferences and meetings, and circulate information about professional opportunities and upcoming events." The metrics, for all the caveats, indicate that if you tell people about your work, they look at it and are more likely to cite it. See:

• http://www.theguardian.com/higher-education-network/blog/2013/dec/02/why-do-academics-blog-research?CMP=twt_gu
• http://cameronwebb.wordpress.com/2013/06/05/can-social-media-increase-the-exposure-of-newly-published-research/
• http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535
• http://melissaterras.blogspot.com.au/2012/04/is-blogging-and-tweeting-about-research.html

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